Post by account_disabled on Dec 7, 2023 10:21:54 GMT
Agencies in Mexico, Google's Maturity Quest initiative proposed different agencies to test their digital skills to motivate them to continue strengthening their transformation. Google shares with us the three main learnings from that exercise that can inspire other agencies or internal marketing teams on this path. Three learnings to advance towards digital maturity Bet on a multidisciplinary approach and teamwork The days when digital marketing could be executed by.
A single person are long gone. Today, a good digital strategy requires many disciplines that include creativity, design, research, writing and copy, technical operation, metrics, data analysis, etc. This forces internal marketing teams and agencies Digital Marketing Service to form multidisciplinary teams that combine the various skills necessary to achieve successful campaigns. Modern agencies already have these skills and we can combine them into functional teams that serve clients.
The challenge is for companies that do it with an internal team where the appropriate approach is to take an inventory of the skills they have and seek to complement them with those of an agency. Modern agencies know how to work as a team with the company's internal specialists. Prioritize connected data and automation When an internal or agency team reaches digital maturity, they are able to measure and have data on all the marketing activities they carry out.
A single person are long gone. Today, a good digital strategy requires many disciplines that include creativity, design, research, writing and copy, technical operation, metrics, data analysis, etc. This forces internal marketing teams and agencies Digital Marketing Service to form multidisciplinary teams that combine the various skills necessary to achieve successful campaigns. Modern agencies already have these skills and we can combine them into functional teams that serve clients.
The challenge is for companies that do it with an internal team where the appropriate approach is to take an inventory of the skills they have and seek to complement them with those of an agency. Modern agencies know how to work as a team with the company's internal specialists. Prioritize connected data and automation When an internal or agency team reaches digital maturity, they are able to measure and have data on all the marketing activities they carry out.