Post by account_disabled on Nov 25, 2023 9:10:09 GMT
Using conversion paths to segment potential customers The content that potential customers choose to interact with as they move along a conversion path not only tells you how to follow up with them in a contextually relevant way, but can also help you determine which buyer persona they belong to. "You can use their implicit actions, that is, the interests they express, against the 'appropriate' responses they tell you," says Daniel. «You use the expressed interest.
To understand the buyer persona. To do this, you have to design specific content for each buyer persona. If one of your buyer personas is a marketing manager and the other is a marketer, a prospect who downloads a high-level, top-of-the-funnel philippines photo editor content offer like “The Ultimate Guide to Inbound Marketing,” don't It would help you determine which buyer persona it is. However, if a prospect downloads a guide on how to set their team's marketing budget, you can extrapolate.
Based on their interest in that topic, that they have some kind of leadership role. If the next asset in the conversion path also addresses a pain that only marketing managers would have, then you can be pretty sure that a prospect who downloads both offers is a marketing manager rather than a marketer. In order to use your conversion paths to segment your potential customers, you need to have content that is highly targeted to the unique needs of each buyer persona.
To understand the buyer persona. To do this, you have to design specific content for each buyer persona. If one of your buyer personas is a marketing manager and the other is a marketer, a prospect who downloads a high-level, top-of-the-funnel philippines photo editor content offer like “The Ultimate Guide to Inbound Marketing,” don't It would help you determine which buyer persona it is. However, if a prospect downloads a guide on how to set their team's marketing budget, you can extrapolate.
Based on their interest in that topic, that they have some kind of leadership role. If the next asset in the conversion path also addresses a pain that only marketing managers would have, then you can be pretty sure that a prospect who downloads both offers is a marketing manager rather than a marketer. In order to use your conversion paths to segment your potential customers, you need to have content that is highly targeted to the unique needs of each buyer persona.