Post by nurnobisorker14 on Oct 31, 2024 4:21:58 GMT
If first impressions are what count, then you can immediately see the enormous potential that a welcome email has .
Technically, a "welcome email" is defined as the automatic email that you receive when you register on a website , an online service or simply subscribe to a newsletter .
This is for all intents and purposes a transactional email which, precisely because of its nature, is too often, in the worst case, not configured or left with a standard layout and text content.
In fact, if it is personalized in form and content, it represents not only an excellent business card for the company but also an opportunity for the latter to establish a bulk email campaigns relationship with its users (on this subject, we invite you to read the dedicated article ).
Welcome Email: What if it was more than just a welcome message?
Data and statistics prove it : Welcome emails are the type of email that achieves much higher opening and engagement rates than the average of other newsletters usually sent: it is certain that users who subscribe to a service expect to receive such messages, so the speed of sending plays a crucial role.
Engagement but not only: precisely because they are received at a time when the user is more likely to interact, welcome emails can be an excellent tool to start profiling your audience , creating workflows and setting up effective marketing automation strategies.
Personal data, preferences, interests and much more: it is important to include a call to action in the welcome email that invites the user to progress in the relationship with the brand .
While presenting products and services or sending special promotions can be an interesting hook, it can certainly be just as useful to invite the user to fill out a short profiling questionnaire.
Welcome emails and dynamic smart forms are two excellent tools to use in the first phase to get to know your audience better.
Tips and tricks
Open your welcome email with a welcome message and a thank you to the user, but don't forget to include a link to a short profiling survey, this could be useful to send personalized offers later or show products more in line with the user's needs and expectations.
What happens if users don’t click? There is always the option to segment them in order to re-engage them later with ad hoc communications.
Welcome Email
Practical tips: How to personalize your welcome email
Empathy, attractive layout consistent with the company image, thank you message, suggestion of recommended products/services, most recent blog posts, links to social profiles: Many elements can make up a successful welcome email and the advice is to make the best use of them In order to provide your new users not only with in-depth content, but above all the stimulus to get to know the company and, in some circumstances, even the discount code can be an interesting lever.
But precisely because there are so many elements to put into play, the advice is not to use a single email, but to create a real workflow, or a welcome series .
First email: Play on the emotional level
Show empathy towards the new user, a warm welcome and thanks are necessary. Create an eye-catching layout, choose an eye-catching opening image, provide a brief introduction to the company and include links to social profiles and valuable resources such as customer service or the company blog.
Second email: stimulate the rational aspect
It is time to make known in more detail the products and services offered as well as the mission and values of the brand. This can be an opportunity to make known the best-selling products and invite the user to action.
Third email: invest in the persuasive level
The goal is to advance the user in the relationship with the company: purchase, quote request are the most requested actions. Discount codes, personalized one-off offers can thus be an excellent tool to achieve the objective.
However, let's not forget what is reported above: that the welcome email can also be a great opportunity to get to know your audience better.
That's why it could be interesting to include a short questionnaire in the first email as well, the product offer, present in the second email, could thus be personalized precisely based on the data previously entered by the user.
And if you think that some questions might "scare" our users, even a simple banner to click on can be a first way to profile our user base.
Technically, a "welcome email" is defined as the automatic email that you receive when you register on a website , an online service or simply subscribe to a newsletter .
This is for all intents and purposes a transactional email which, precisely because of its nature, is too often, in the worst case, not configured or left with a standard layout and text content.
In fact, if it is personalized in form and content, it represents not only an excellent business card for the company but also an opportunity for the latter to establish a bulk email campaigns relationship with its users (on this subject, we invite you to read the dedicated article ).
Welcome Email: What if it was more than just a welcome message?
Data and statistics prove it : Welcome emails are the type of email that achieves much higher opening and engagement rates than the average of other newsletters usually sent: it is certain that users who subscribe to a service expect to receive such messages, so the speed of sending plays a crucial role.
Engagement but not only: precisely because they are received at a time when the user is more likely to interact, welcome emails can be an excellent tool to start profiling your audience , creating workflows and setting up effective marketing automation strategies.
Personal data, preferences, interests and much more: it is important to include a call to action in the welcome email that invites the user to progress in the relationship with the brand .
While presenting products and services or sending special promotions can be an interesting hook, it can certainly be just as useful to invite the user to fill out a short profiling questionnaire.
Welcome emails and dynamic smart forms are two excellent tools to use in the first phase to get to know your audience better.
Tips and tricks
Open your welcome email with a welcome message and a thank you to the user, but don't forget to include a link to a short profiling survey, this could be useful to send personalized offers later or show products more in line with the user's needs and expectations.
What happens if users don’t click? There is always the option to segment them in order to re-engage them later with ad hoc communications.
Welcome Email
Practical tips: How to personalize your welcome email
Empathy, attractive layout consistent with the company image, thank you message, suggestion of recommended products/services, most recent blog posts, links to social profiles: Many elements can make up a successful welcome email and the advice is to make the best use of them In order to provide your new users not only with in-depth content, but above all the stimulus to get to know the company and, in some circumstances, even the discount code can be an interesting lever.
But precisely because there are so many elements to put into play, the advice is not to use a single email, but to create a real workflow, or a welcome series .
First email: Play on the emotional level
Show empathy towards the new user, a warm welcome and thanks are necessary. Create an eye-catching layout, choose an eye-catching opening image, provide a brief introduction to the company and include links to social profiles and valuable resources such as customer service or the company blog.
Second email: stimulate the rational aspect
It is time to make known in more detail the products and services offered as well as the mission and values of the brand. This can be an opportunity to make known the best-selling products and invite the user to action.
Third email: invest in the persuasive level
The goal is to advance the user in the relationship with the company: purchase, quote request are the most requested actions. Discount codes, personalized one-off offers can thus be an excellent tool to achieve the objective.
However, let's not forget what is reported above: that the welcome email can also be a great opportunity to get to know your audience better.
That's why it could be interesting to include a short questionnaire in the first email as well, the product offer, present in the second email, could thus be personalized precisely based on the data previously entered by the user.
And if you think that some questions might "scare" our users, even a simple banner to click on can be a first way to profile our user base.