Post by account_disabled on Feb 13, 2024 8:08:58 GMT
To generate a new surge of interest and attract more readers, we prepared two new articles and included the following hypotheses In the article “ This residential area in Moscow was created for families with children ,” they emphasized that “LIFE-Varshavskaya” provides everything for children of all ages. he article “ reasons to buy housing in a new building (except for a lower price) ” was based on a comparison of apartments in new and old buildings.
The purpose of this material is to encourage people to buy Costa Rica Email List real estate on the primary market, in the houses of our client’s residential area. In June, we promoted these articles in parallel with the first one. What results were achieved at the second stage? May became the most fruitful month:CPC decreased by almost times - from . to . rubles; calls for , rubles, promoting an article about the features of a “smart” quarter by finishing readings . In June, the figures decreased because the new articles performed worse than we expected. The cost of a targeted call based on the results of the second stage (May-June) was , rubles. The cost of a targeted call based on the results of the entire advertising campaign (April-June) is , rubles.
Please note that publications have a high read rate (almost % on average). In Zen, readers perceive high-quality advertising content well. conclusions One of the main advantages of Yandex.Zen is that it can create new demand. We did not compete for an overheated audience, but reached people who had not yet clearly expressed their intention to buy an apartment. It turned out that with the help of detailed, high-quality texts and visual materials, you can attract people who have never visited the site. And at the same time implement the entire necessary cycle of communications: from the first touch to the transition to the site and the targeted call.
The purpose of this material is to encourage people to buy Costa Rica Email List real estate on the primary market, in the houses of our client’s residential area. In June, we promoted these articles in parallel with the first one. What results were achieved at the second stage? May became the most fruitful month:CPC decreased by almost times - from . to . rubles; calls for , rubles, promoting an article about the features of a “smart” quarter by finishing readings . In June, the figures decreased because the new articles performed worse than we expected. The cost of a targeted call based on the results of the second stage (May-June) was , rubles. The cost of a targeted call based on the results of the entire advertising campaign (April-June) is , rubles.
Please note that publications have a high read rate (almost % on average). In Zen, readers perceive high-quality advertising content well. conclusions One of the main advantages of Yandex.Zen is that it can create new demand. We did not compete for an overheated audience, but reached people who had not yet clearly expressed their intention to buy an apartment. It turned out that with the help of detailed, high-quality texts and visual materials, you can attract people who have never visited the site. And at the same time implement the entire necessary cycle of communications: from the first touch to the transition to the site and the targeted call.