Post by account_disabled on Jan 25, 2024 7:23:45 GMT
When a plane lands, passengers clap to thank the pilot for a safe landing. When emails from a company successfully land in the very first tab of Gmail , email marketers also want to rejoice. But this does not happen so often, because most letters end up in the ill-fated “Promotions” , which 19.9% of users never check . We will look at tips and research from Western blogs on how to avoid unsuccessful landing of mailings. Reading time 9 minutes Strategies to prevent mailings from getting included in “Promotions” 1. Segment 2. Don't add too many pictures 3. Be careful with links 4. Personalize 5. Write the subject line correctly Experiment from Jeff Bullas: how to get out of “Promotions” Step #1 - reduce the number of links Step #2 - reduce the number of pictures Step #3 - change the footer But it's not over yet Final recommendations Bonus: Tips for Engaging Subscribers Let's start with the concepts that will be useful when reading the article.
Header is the top line of a letter, written Fax Lists in small font. As a rule, companies provide a link to view the letter in a browser for those subscribers for whom the newsletter is not displayed. Footer is the bottom line of a letter, written in small font. Most often it indicates an unsubscribe from the mailing list or the opportunity to subscribe to a specific type of content. “Unsorted” is the very first folder in your Gmail inbox. It is the letters from it that your recipient sees when he opens his mail. Strategies to prevent mailings from getting included in “Promotions” Enterpreneur.com points out that email marketing is one of the most powerful channels for brands to communicate with customers and subscribers.
More than a billion people use Google email alone every month. Therefore, this post examines Gmail as the market leader. By doing what's right for Gmail, you can make it work for other email services as well. And although no one knows exactly the algorithms for distributing letters into different folders in Gmail, there are still actions that will help the mailing list get into “Unsorted”. We will also look at how to send a mass mailing and not end up in spam. Let's fly. 1. Segment Gmail tracks whether recipients open your email and click on its links. And if he always actively interacts with the mailing list from the company, it will not be included in the “Promotions”. Constantly ignoring your emails by users gives Google a sign that your subscribers are not interested in you. Therefore, the newsletter is distributed to the “Promotions” folder.
Header is the top line of a letter, written Fax Lists in small font. As a rule, companies provide a link to view the letter in a browser for those subscribers for whom the newsletter is not displayed. Footer is the bottom line of a letter, written in small font. Most often it indicates an unsubscribe from the mailing list or the opportunity to subscribe to a specific type of content. “Unsorted” is the very first folder in your Gmail inbox. It is the letters from it that your recipient sees when he opens his mail. Strategies to prevent mailings from getting included in “Promotions” Enterpreneur.com points out that email marketing is one of the most powerful channels for brands to communicate with customers and subscribers.
More than a billion people use Google email alone every month. Therefore, this post examines Gmail as the market leader. By doing what's right for Gmail, you can make it work for other email services as well. And although no one knows exactly the algorithms for distributing letters into different folders in Gmail, there are still actions that will help the mailing list get into “Unsorted”. We will also look at how to send a mass mailing and not end up in spam. Let's fly. 1. Segment Gmail tracks whether recipients open your email and click on its links. And if he always actively interacts with the mailing list from the company, it will not be included in the “Promotions”. Constantly ignoring your emails by users gives Google a sign that your subscribers are not interested in you. Therefore, the newsletter is distributed to the “Promotions” folder.