Post by account_disabled on Dec 24, 2023 9:17:33 GMT
The results illustrate the mutual relations between drivers and pedestrians, as well as the behavior of both groups on the road. Material used in campaign communication. Comments on the survey results were provided by campaign experts - road traffic psychologist Andrzej Markowski and vice-president of the Road Safety Partnership Association. Teaser action In the largest cities in Poland, you could meet plush Blue Hearts at pedestrian crossings, greeting drivers and hugging pedestrians.
TV spots with Marcin Dorociński. Influencers Phone Number Data Involvement, among others: Wapniak, 5 ways to…, Karol Paciorek and SciFun. Production of films referring to the campaign's theme and raising the issue. PZU Foundation (PR case study) Results: The action symbol is spontaneously recognized by 75% of Poles. Almost 100% awareness of the goal among those familiar with the campaign. 86% of drivers placed a heart in their car.
6,072,681 reach of the campaign in social media. 4,470,940 Internet users' votes in the competition. 1,181,954 views of the campaign spot on YT. 1212 comments about the competition online. 805 910 visits to the website stopwariatom.pl. 344 places entered in the "Active pedestrian crossings" competition. 2.5 million Blue Hearts for drivers. 620 thousand reflective hearts for all first-graders in Poland. 800 media publications about the campaign and implemented activities.
TV spots with Marcin Dorociński. Influencers Phone Number Data Involvement, among others: Wapniak, 5 ways to…, Karol Paciorek and SciFun. Production of films referring to the campaign's theme and raising the issue. PZU Foundation (PR case study) Results: The action symbol is spontaneously recognized by 75% of Poles. Almost 100% awareness of the goal among those familiar with the campaign. 86% of drivers placed a heart in their car.
6,072,681 reach of the campaign in social media. 4,470,940 Internet users' votes in the competition. 1,181,954 views of the campaign spot on YT. 1212 comments about the competition online. 805 910 visits to the website stopwariatom.pl. 344 places entered in the "Active pedestrian crossings" competition. 2.5 million Blue Hearts for drivers. 620 thousand reflective hearts for all first-graders in Poland. 800 media publications about the campaign and implemented activities.